The new facial recognition feature by Facebook has fueled the already high privacy issues plaguing many users and tech analysts. “Tag Suggestions” is a feature which gives suggestions to users to tag their friends using facial analysis.
However an online security company known as Sophas, complained that Facebook has not informed all users about this new feature. On a blog by Sophos, the organization said, “As your Facebook friends upload their albums, Facebook will try to determine if any of the pictures look like you. And if they find what they believe to be a match, they may well urge one of your Facebook friends to tag it with your name.”
“The tagging is still done by your friends, not by Facebook, but rather creepily Facebook is now pushing your friends to go ahead and tag you,” the post continued.
In the mean time, Facebook has claimed it is still working on the feature to make it more user-friendly. The feature was unveiled in December last year and has already started functioning in North America. For the rest of the world, the feature has just begun, and most of the users have no clue about it altogether.
Even though, the feature was developed with a positive intention, the famous social networking site now agrees that the method adopted by it to promote the feature was insufficient.
While trying to clear the air around the feature and some of the misunderstandings surrounding it, an official of Facebook said, “We should have been clearer with people during the roll-out process when this became available to them.”
At present Facebook is trying to make the feature global.
In the past too, the site has come under criticism for some features which concerned the privacy of the users.