The official domain registry for the .CO domain, .CO Internet S.A.S secured a deal with Amazon.com, Inc., it said in an announcement. With the signing of this deal, Amazon.com, the world’s top online retailer has gained access to the registration rights on one letter domains names like A.CO, K.CO and Z.CO, and also to the prime domain name Cloud.CO.
Even though the terms and conditions of the deal are confidential, it is common knowledge that with this deal Amazon.com will be added to the list of other top online organizations, labels and entrepreneurs that utilize .CO domain names for easier connection, communication and linking with the services available with mobile phones and the users connected socially with sites like Twitter, Politico, GoDaddy and Overstock (which recently changed its label of international business from Overstock.com to O.CO.)
Not even a year has passed since .CO was made available to the common public and already around one million .CO domain names have been registered for use by people, companies and organizations in more than 200 countries across the world.
David Taylor, Partner at the international law firm of Hogan Lovells and head of their Domain Name Practice who assisted Amazon on the acquisitions commented:
“Single character .CO domain names are increasingly considered to be strategic acquisitions by brands seeking a competitive edge in the escalating battle to attract, engage and retain customers online. While starting out as shortcuts to help Internet users access products and services more easily, over time such domain names will likely be leveraged in new and exciting ways.”
“Amazon is famous for defining and redefining the platforms that have revolutionized the way that consumers shop online,” said Lori Anne Wardi, Director of Global Communications for the .CO Registry, “and we’re thrilled that this visionary company will leverage the .CO domain as a new platform to enhance the shopping experience for its customers around the world.”
More domain names are in the process of being released by the .CO Registry in the next few months.
About .CO Internet S.A.S.
The Registry Operator for .CO top level domain, .CO Internet S.A.S provides everybody with a worldwide known trustworthy web address to label their online presence. Due to the top cutting edge technology, .CO domain has greater security and high protections of rights, making it the world’s primary leading web address.